RQC specifically identifies the duplicate
respondents who have taken the survey earlier from the same machine.
Suspect respondents are flagged in the system and, based on business
rules, are either allowed, redirected or completely filtered out of surveys in which they
attempt to participate
The Digital finger printing in market research specifically identifies the duplicate respondents who have taken the survey earlier from the same machine. The digital finger print detects and flag the machine whenever user takes the survey and if repeated flag out. has the unique ability to identify multiple panel accounts from different research firms on the same computer. Suspect respondents are flagged in the system and, based on business rules, are either allowed, redirected or completely filtered out of surveys in which they attempt to participate.
The process does not interfere with the user experience.
Compatibility-
Digital fingerprinting works with all versions of Windows and Mac operating systems as well as most versions of Unix and Linux.
It can work with all survey software.
Advantages of digital fingerprinting-
It’s a method for validating consumer information and preventing participation of fraudulent individuals
Automated process for uninterrupted process for the users
Flexible deployment options
Market research companies to identify respondents that provide false personal information in an attempt to take a survey
Online job sites to prevent fraudulent inquiries for posted employment opportunities
